arbisoft brand logo
arbisoft brand logo

A Technology Partnership That Goes Beyond Code

  • company logo

    “Arbisoft is an integral part of our team and we probably wouldn't be here today without them. Some of their team has worked with us for 5-8 years and we've built a trusted business relationship. We share successes together.”

    Jake Peters profile picture

    Jake Peters/CEO & Co-Founder, PayPerks

  • company logo

    “They delivered a high-quality product and their customer service was excellent. We’ve had other teams approach us, asking to use it for their own projects”.

    Alice Danon profile picture

    Alice Danon/Project Coordinator, World Bank

1000+Tech Experts

550+Projects Completed

50+Tech Stacks

100+Tech Partnerships

4Global Offices

4.9Clutch Rating

Trending Blogs

    • company logo

      “Arbisoft has been a valued partner to edX since 2013. We work with their engineers day in and day out to advance the Open edX platform and support our learners across the world.”

      Ed Zarecor profile picture

      Ed Zarecor/Senior Director & Head of Engineering

    81.8% NPS78% of our clients believe that Arbisoft is better than most other providers they have worked with.

    • Arbisoft is your one-stop shop when it comes to your eLearning needs. Our Ed-tech services are designed to improve the learning experience and simplify educational operations.

      Companies that we have worked with

      • MIT logo
      • edx logo
      • Philanthropy University logo
      • Ten Marks logo

      • company logo

        “Arbisoft has been a valued partner to edX since 2013. We work with their engineers day in and day out to advance the Open edX platform and support our learners across the world.”

        Ed Zarecor profile picture

        Ed Zarecor/Senior Director & Head of Engineering

    • Get cutting-edge travel tech solutions that cater to your users’ every need. We have been employing the latest technology to build custom travel solutions for our clients since 2007.

      Companies that we have worked with

      • Kayak logo
      • Travelliance logo
      • SastaTicket logo
      • Wanderu logo

      • company logo

        “Arbisoft has been my most trusted technology partner for now over 15 years. Arbisoft has very unique methods of recruiting and training, and the results demonstrate that. They have great teams, great positive attitudes and great communication.”

        Paul English profile picture

        Paul English/Co-Founder, KAYAK

    • As a long-time contributor to the healthcare industry, we have been at the forefront of developing custom healthcare technology solutions that have benefitted millions.

      Companies that we have worked with

      • eHuman logo
      • Reify Health logo

      • company logo

        I wanted to tell you how much I appreciate the work you and your team have been doing of all the overseas teams I've worked with, yours is the most communicative, most responsive and most talented.

        Matt Hasel profile picture

        Matt Hasel/Program Manager, eHuman

    • We take pride in meeting the most complex needs of our clients and developing stellar fintech solutions that deliver the greatest value in every aspect.

      Companies that we have worked with

      • Payperks logo
      • The World Bank logo
      • Lendaid logo

      • company logo

        “Arbisoft is an integral part of our team and we probably wouldn't be here today without them. Some of their team has worked with us for 5-8 years and we've built a trusted business relationship. We share successes together.”

        Jake Peters profile picture

        Jake Peters/CEO & Co-Founder, PayPerks

    • Unlock innovative solutions for your e-commerce business with Arbisoft’s seasoned workforce. Reach out to us with your needs and let’s get to work!

      Companies that we have worked with

      • HyperJar logo
      • Edited logo

      • company logo

        The development team at Arbisoft is very skilled and proactive. They communicate well, raise concerns when they think a development approach wont work and go out of their way to ensure client needs are met.

        Veronika Sonsev profile picture

        Veronika Sonsev/Co-Founder

    • Arbisoft is a holistic technology partner, adept at tailoring solutions that cater to business needs across industries. Partner with us to go from conception to completion!

      Companies that we have worked with

      • Indeed logo
      • Predict.io logo
      • Cerp logo
      • Wigo logo

      • company logo

        “The app has generated significant revenue and received industry awards, which is attributed to Arbisoft’s work. Team members are proactive, collaborative, and responsive”.

        Silvan Rath profile picture

        Silvan Rath/CEO, Predict.io

    • Software Development Outsourcing

      Building your software with our expert team.

    • Dedicated Teams

      Long term, integrated teams for your project success

    • IT Staff Augmentation

      Quick engagement to boost your team.

    • New Venture Partnership

      Collaborative launch for your business success.

    Discover More

    Hear From Our Clients

    • company logo

      “Arbisoft partnered with Travelliance (TVA) to develop Accounting, Reporting, & Operations solutions. We helped cut downtime to zero, providing 24/7 support, and making sure their database of 7 million users functions smoothly.”

      Dori Hotoran profile picture

      Dori Hotoran/Director Global Operations - Travelliance

    • company logo

      “I couldn’t be more pleased with the Arbisoft team. Their engineering product is top-notch, as is their client relations and account management. From the beginning, they felt like members of our own team—true partners rather than vendors.”

      Diemand-Yauman profile picture

      Diemand-Yauman/CEO, Philanthropy University

    • company logo

      Arbisoft was an invaluable partner in developing TripScanner, as they served as my outsourced website and software development team. Arbisoft did an incredible job, building TripScanner end-to-end, and completing the project on time and within budget at a fraction of the cost of a US-based developer.

      Ethan Laub profile picture

      Ethan Laub/Founder and CEO

    Contact Us
    contact

    How Arbisoft Grew edX User Base by 15% in 30 Days and Saved 200 Labor Hours in the Process

    Arbisoft's long-standing collaboration with edX since 2013 has been instrumental in shaping the mobile app experience for millions of users worldwide. Arbisoft is edX's official technology partner, providing mobile apps and web solutions for students to access education on the go.

    As mobile app usage surged during and post-pandemic, the demand for seamless payments through in-app purchases (IAP) became paramount for edX's mobile platform. Our team at Arbisoft played a crucial role in various engineering efforts.

    Problem Identification

    • 1

      The primary challenge stemmed from the absence of in-app course purchases on edX's mobile platform.

    • 2

      Users could explore courses within the app, but purchasing and unlocking features like certifications required navigating to the web platform.

    • 3

      The disjointed experience often led to user drop-offs, especially among mobile-centric users, highlighting the critical need for in-app purchase functionality.

    Read the full case study

    Short-Term Strategy

    To validate the necessity of in-app purchases (IAP) and understand user preferences, our team at Arbisoft conducted two types of experiments: the Painted Door Test and A/B testing. In the Painted Door Test, we added an upgrade button within the mobile app interface. This simple addition allowed us to gauge user interest in upgrading courses directly through the app. The positive responses and user interactions with this feature indicated a clear demand for in-app purchases.

    Following the Painted Door Test, we conducted A/B testing to further gauge user behavior and preferences. In this testing phase, 50% of users were given access to the new upgrade course feature, while the other 50% continued using the app without this feature. This approach allowed us to monitor purchase behavior between the two groups, providing valuable insights into the viability of in-app purchases. The users demonstrated a willingness to make purchases directly via the app.

    An essential aspect of implementing in-app purchases was managing the 30% transaction fee imposed by the Apple Store and Google Play Store on such transactions. This fee structure had implications for partner expectations and the overall profitability of the in-app purchase model. To address this challenge, our team advocated for mobile payment methods and leveraged Apple and Google's fee reduction program, which reduced the initial transaction fee to 15% for purchases within the app.

    Despite minimal marketing efforts during the initial phase, we successfully onboarded 50 courses onto the mobile platform. This marked the beginning of our project and served as the Minimum Viable Product (MVP) launch. The MVP launch allowed us to gather crucial user feedback and insights, which informed further enhancements and iterations of the in-app purchase system.

    The strategic decision to implement in-app purchases and enable mobile payments was validated through user engagement metrics and positive feedback. As a result, team edX decided to go live with all courses on February 1, 2024, enabling mobile payments and offering a seamless experience for users interested in upgrading courses and accessing premium features directly through the app. This strategic move not only mitigated cannibalization risks but also facilitated a controlled and successful launch of in-app purchases, setting the stage for future growth and enhancements in mobile monetization strategies.