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A Technology Partnership That Goes Beyond Code

  • company logo

    “Arbisoft is an integral part of our team and we probably wouldn't be here today without them. Some of their team has worked with us for 5-8 years and we've built a trusted business relationship. We share successes together.”

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    Jake Peters/CEO & Co-Founder, PayPerks

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    “They delivered a high-quality product and their customer service was excellent. We’ve had other teams approach us, asking to use it for their own projects”.

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    Alice Danon/Project Coordinator, World Bank

1000+Tech Experts

550+Projects Completed

50+Tech Stacks

100+Tech Partnerships

4Global Offices

4.9Clutch Rating

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    “Arbisoft has been a valued partner to edX since 2013. We work with their engineers day in and day out to advance the Open edX platform and support our learners across the world.”

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    Ed Zarecor/Senior Director & Head of Engineering

81.8% NPS78% of our clients believe that Arbisoft is better than most other providers they have worked with.

  • Arbisoft is your one-stop shop when it comes to your eLearning needs. Our Ed-tech services are designed to improve the learning experience and simplify educational operations.

    Companies that we have worked with

    • MIT logo
    • edx logo
    • Philanthropy University logo
    • Ten Marks logo

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      “Arbisoft has been a valued partner to edX since 2013. We work with their engineers day in and day out to advance the Open edX platform and support our learners across the world.”

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      Ed Zarecor/Senior Director & Head of Engineering

  • Get cutting-edge travel tech solutions that cater to your users’ every need. We have been employing the latest technology to build custom travel solutions for our clients since 2007.

    Companies that we have worked with

    • Kayak logo
    • Travelliance logo
    • SastaTicket logo
    • Wanderu logo

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      “Arbisoft has been my most trusted technology partner for now over 15 years. Arbisoft has very unique methods of recruiting and training, and the results demonstrate that. They have great teams, great positive attitudes and great communication.”

      Paul English profile picture

      Paul English/Co-Founder, KAYAK

  • As a long-time contributor to the healthcare industry, we have been at the forefront of developing custom healthcare technology solutions that have benefitted millions.

    Companies that we have worked with

    • eHuman logo
    • Reify Health logo

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      I wanted to tell you how much I appreciate the work you and your team have been doing of all the overseas teams I've worked with, yours is the most communicative, most responsive and most talented.

      Matt Hasel profile picture

      Matt Hasel/Program Manager, eHuman

  • We take pride in meeting the most complex needs of our clients and developing stellar fintech solutions that deliver the greatest value in every aspect.

    Companies that we have worked with

    • Payperks logo
    • The World Bank logo
    • Lendaid logo

    • company logo

      “Arbisoft is an integral part of our team and we probably wouldn't be here today without them. Some of their team has worked with us for 5-8 years and we've built a trusted business relationship. We share successes together.”

      Jake Peters profile picture

      Jake Peters/CEO & Co-Founder, PayPerks

  • Unlock innovative solutions for your e-commerce business with Arbisoft’s seasoned workforce. Reach out to us with your needs and let’s get to work!

    Companies that we have worked with

    • HyperJar logo
    • Edited logo

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      The development team at Arbisoft is very skilled and proactive. They communicate well, raise concerns when they think a development approach wont work and go out of their way to ensure client needs are met.

      Veronika Sonsev profile picture

      Veronika Sonsev/Co-Founder

  • Arbisoft is a holistic technology partner, adept at tailoring solutions that cater to business needs across industries. Partner with us to go from conception to completion!

    Companies that we have worked with

    • Indeed logo
    • Predict.io logo
    • Cerp logo
    • Wigo logo

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      “The app has generated significant revenue and received industry awards, which is attributed to Arbisoft’s work. Team members are proactive, collaborative, and responsive”.

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      Silvan Rath/CEO, Predict.io

  • Software Development Outsourcing

    Building your software with our expert team.

  • Dedicated Teams

    Long term, integrated teams for your project success

  • IT Staff Augmentation

    Quick engagement to boost your team.

  • New Venture Partnership

    Collaborative launch for your business success.

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Hear From Our Clients

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    “Arbisoft partnered with Travelliance (TVA) to develop Accounting, Reporting, & Operations solutions. We helped cut downtime to zero, providing 24/7 support, and making sure their database of 7 million users functions smoothly.”

    Dori Hotoran profile picture

    Dori Hotoran/Director Global Operations - Travelliance

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    “I couldn’t be more pleased with the Arbisoft team. Their engineering product is top-notch, as is their client relations and account management. From the beginning, they felt like members of our own team—true partners rather than vendors.”

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    Diemand-Yauman/CEO, Philanthropy University

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    Arbisoft was an invaluable partner in developing TripScanner, as they served as my outsourced website and software development team. Arbisoft did an incredible job, building TripScanner end-to-end, and completing the project on time and within budget at a fraction of the cost of a US-based developer.

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    Ethan Laub/Founder and CEO

Contact Us

Not all your customers are equal. Treating them the same would lead to poor resource allocation, which eventually causes your bottom line to take a hit. That’s why customer segmentation is so vital in e-commerce.

Arbisoft is a reputed provider of customer segmentation solutions for the e-commerce industry. Analyzing vast amounts of data, we group your customers based on common attributes, such as gender, age, location, shopping interests, and more. With these customer segmentation insights, we help you identify your most profitable customers while also discovering opportunities in other consumer segments. This way, you can target each segment with the right messaging at the right time for maximum impact.

  • Customer Segmentation Strategy

    Arbisoft helps you create tailored strategies to improve customer targeting, personalize engagements, and increase conversions for your e-commerce business.

  • Demographic Customer Segmentation

    We divide your customer list based on their demographics such as age, gender, marital status, etc. so you can adjust your product and marketing efforts accordingly.

  • Geographic Customer Segmentation

    We classify your customers according to their geographic location, allowing you to sell differently to customers in different regions.

  • Behavioral Customer Segmentation

    Our team categorizes your customers according to the behaviors they exhibit, such as their purchase history, cart abandonment, product usage, etc.

  • Psychographic Customer Segmentation

    In psychographic segmentation, we work with you to segment customers depending on psychological aspects, such as their values, beliefs, lifestyles, etc.

  • Data Integration & Warehousing

    We consolidate your customer data from multiple sources (CRM, website, social media) into a unified warehouse for comprehensive segmentation analysis.

  • Custom Dashboard & Reporting

    We help you build intuitive, user-friendly dashboards and reporting solutions that display customer segmentation insights for actionable decision-making.

Best Practices for E-commerce Customer Segmentation

Our team of experts employs only the best techniques to offer the customer segmentation solutions you’re looking for.

  • Customer segmentation will be truly effective if you have clear goals and a well-defined strategy. We collaborate with you to understand your research questions and business objectives. Based on this information, our experts help you develop a customized segmentation strategy that aligns with your growth objectives and target outcomes.

  • We utilize tools like ETL pipelines to collect and unify your customer data from e-commerce websites, CRMs, and social media platforms. To ensure the data is accurate and reliable, our team leverages advanced data filtering tools such as SQL queries and scripts to eliminate duplicate entries and inconsistencies across datasets.

  • You need to understand who your customers are and what they really do. This helps to organize them effectively into different segments according to their shared characteristics. Based on your business objectives, we select the segmentation model (i.e. demographics, geographic, psychographics, behavior-based, etc.) that is most suitable for categorizing your customers. We combine data analysis with our extensive domain expertise to fine-tune and validate the model, making sure it provides meaningful insights.

  • Data privacy and compliance should be upheld throughout the process. At Arbisoft, we strictly follow data privacy laws and regulations, such as GDPR and CCPA, to ensure your segmentation efforts are in complete compliance with legal standards. Our customer segmentation solutions include robust data encryption and secure storage practices to safeguard the sensitive information of your customers.

  • It’s important to note that customer preferences and market dynamics can easily change over time. Therefore, we implement dynamic customer segmentation strategies that allow for continuous updates. Our team can help you test and iterate different contact strategies to ensure your segmentation efforts remain relevant and continue to deliver as customer behaviors shift.

Why Choose Arbisoft for E-commerce Customer Segmentation

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17+

Years building custom solutions and applications

550+

Projects Delivered

100+

Technologies Employed

1000+

Specialists with decades of experience

Arbisoft Success Stories

    • Education

    What is Edx

    An online MOOC platform accessible to everyone with over 20 million learners and 140 partners making it a reliable and robust open-source platform.

    Technologies

    • Education

    What is Philanthropy University

    For enhanced course engagement and peer-to-peer knowledge exchange for Philanthropy University, Arbisoft enabled smooth integration between NodeBB and Open edX which transformed social impact education and empowered over 100,000 registered users to make a difference in their communities.

    Technologies

    • Technology

    What is Predict IO

    Arbisoft developed an award-winning parking prediction app for Predict.io that accurately detects the driver's parking behavior using real-time sensor data, optimizing SDKs without being resource-intensive.

    Technologies

    • AI Assistant

    What is CodeKer

    An AI-powered alternative to platforms like Phind, Github Copilot, and ChatGPT Plus, designed to optimize the software development lifecycle.

    Technologies

    • Travel App

    What is Travelliance

    A robust web platform for accounting, reporting, and operations solutions with load-balanced servers and a modern tech stack.

    Technologies

Frequently Asked Questions

  • E-commerce customer segmentation is all about splitting your customer base into different groups based on some common attributes, such as age, gender, location, shopping interests, values, opinions, and more.

  • By creating customer groups based on shared attributes, customer segmentation helps your e-commerce business to understand and target its customers better. It helps you optimize your marketing efforts and implement strategies based on who your customers are and what they really need. Thus, helping you boost conversions based on personalized interactions with the customers.

  • We can help you identify a wide range of customer segments based on factors such as demographics (age, gender, location), behavior (purchase history, browsing behavior), and psychographics (interests, lifestyle), among others.

  • The cost of our customer segmentation services mainly depends on the specific needs of your e-commerce business. Contact us with your project and segmentation needs to get an accurate price estimate.

  • Arbisoft takes data security and privacy very seriously. We follow strict protocols to safeguard your customer data, including encryption, access controls, and regular security audits.

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