A great design puts the user first. By understanding real user needs, motivations, and pain points, we design products that solve the right problems.
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In the rush for speed to market, most companies cut corners on UX/UI. The result? Poor usability. Which causes frustrations. Drop-offs. And projects crashing and burning before takeoff.
Citibank learned a costly $500 million lesson due to clunky software with a confusing user experience.
Launched in 2009, Google's ambitious project Google Wave was shut down after one year. One major factor was its complicated user interface.
The 2013 rollout of Healthcare.gov (aka Obamacare) ended up costing taxpayers $1.7 billion, with usability issues being a key factor.
Mistakes in design are costly. But avoidable with the right team.
Nurture is the research and experience lab at Arbisoft; housing a close-knit team of product people defined by our curious nature and collaborative spirit. We are dedicated to helping early & mid-stage startups identify user needs, solve wicked problems, and collaborate with them on product design.
We approach every project as a challenge to solve real-life problems for actual users while helping our partners reach their business goals.
On time? Check. Within budget? Check. But what's the point if no one likes it? Great design isn't about ticking boxes. It's about solving real human problems.
After years of writing code and building robust software solutions, we noticed a gap. Products that functioned but didn't quite feel right. Interfaces that did the job but didn't delight. That's what led us to create Nurture, a design lab where we could focus on the user experience as much as the underlying technology. Because we believe both deserve equal attention.
We don't just scratch the surface. We dig deep into who engages with your brand (or who you want to engage) through persona creation. Then we map out their journey, analyzing their deepest needs and how your product can best serve them.
Product not performing? Stop guessing. It's time to level up your user experience. With our data-driven analysis, you'll know exactly what's working and what isn't. And can make informed decisions to improve the overall performance.
Does your menu make sense? We'll figure that out here. Our team simplifies your information architecture (IA), organizes the categories, and ensures everything is where it should be. So your users can find what they need without any fuss.
From buttons and icons, to typography and spacing. Every element must click together. We create design systems that give your product UX the right start. They bring consistency. Speed up development. And keep your team in sync.
Wireframes are the basic layout—no images, no colors. We turn them into clickable prototypes to test the user experience. We step into the shoes of your users, literally! We then go for a walk (or even a run) to understand their journey firsthand.
Every click counts. Every swipe matters. What’s confusing users or getting them stuck? We don't rely on guesswork. We test your product with real users. Pinpoint hidden friction points. And help you create a painless user experience.
Your brand is more than just a logo: it’s the feeling, the experience, and the trust you build. Every digital asset should belong to the same family, speak the same language, and reinforce your identity. We make sure it does.
50+Mid-level & senior UX/UI experts
$20M+Raised by our startup clients
95%Client satisfaction rate
50+projects across 5+ industries
It all starts with the user. We dive deep to understand who they are. And what they truly need from your product or service.
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We take everything we've learned and turn it into a clear plan. This ensures everyone is aligned on the direction, goals, and next steps.
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This is where ideas take shape. We create user journeys and wireframes to map out what potential solutions could look like.
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Sketches turn into screens. We develop interactive prototypes that look, feel, and work just like the real thing.
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We test, refine, and perfect your design. Making sure it hits the mark on both user expectations and business goals.
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Everything is set. Whether it's heading to development or investors for funding, we ensure it's ready to go.
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We all agree: one size doesn't fit all. Since every project is unique, Arbisoft offers multiple engagement models. Pick the one that works for you. And let's go!
We assemble the team, handle project management, and deliver results. You just sit back and see the magic happen.
Why choose this
Build from the ground up or expand your existing team for an extended period. You stay in control, calling the shots.
Why choose this
Bring our experts into your team on a short-term basis. Add more people when needed. And manage the team by yourself.
Why choose this
UI (User Interface) design focuses on the visual elements of a product, like buttons, colors, icons, and typography. It ensures users can interact easily with the product. UX (User Experience) design goes deeper into how the product feels, ensuring the flow is intuitive and meets user needs. UX involves research, journey mapping, and testing, while UI brings those ideas to life visually.
A strong UI/UX design creates a product that’s not just visually appealing but also functional and user-friendly. It helps reduce bounce rates, increases conversions, and improves user retention. By understanding user behaviors and needs, UI/UX design ensures your product solves problems effectively and creates a positive impression.
Yes, collaboration is key. We involve you in every step. Starting from the initial research to the final prototypes. We make sure the design fits with your brand, goals, and community by meeting, updating, and getting feedback regularly.
Absolutely. We start by auditing your current design to identify usability issues. We also look for areas for improvement. Then, we create a strategy for updating the UI/UX. This could include modernizing the look, optimizing flows, or making the product more accessible.
Yes, we deliver interactive prototypes using tools like Figma, Adobe XD, or InVision. Prototypes simulate the final product’s functionality and allow you to test user flows before development. This minimizes risks and ensures the design meets expectations.
Yes, accessibility is a top priority. We follow WCAG (Web Content Accessibility Guidelines) to make designs inclusive. This includes ensuring proper color contrast, adding alt text for images, making navigation keyboard-friendly, and providing captions or transcripts for multimedia.
Yes, we perform usability testing to identify pain points in the prototype. This includes A/B testing, click tracking, and user interviews. We also use analytics tools to evaluate performance and make data-driven improvements. Testing ensures the design meets user needs and is error-free before development.
We track metrics like task success rate, time on task, and user error rates. Other indicators include bounce rates, conversion rates, and customer satisfaction scores. Qualitative feedback from users during testing also helps measure the design’s effectiveness and guides further improvements.
We have got the answers to your questions.
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