- Client: Betterment
- Date: Jan. 15, 2013
Betterment was recently honored with FinovateFall 2010's "Best of Show" award and was also named "New York's Best Startup" at TechCrunch Disrupt May 2010. Betterment is the smarter, more accessible investment account for anyone seeking a better way to manage their savings. Our customers range from sophisticated investors looking for a set-and-forget investment alternative, to traditional savers looking for a conservative bridge into stock and bond investing. Using insights from behavioral finance, we help customers invest in the right stock and bond allocation for their individual needs and set intelligent defaults to help people make better investing decisions and protect them from costly, common mistakes..
Betterment is the simplest, smartest way to invest. Opening an account takes just five minutes, there's no minimum balance, and transfers are free and easy. Deposits are invested seamlessly in your chosen blend of Betterment's two investment options—a diverse basket of stocks and a portfolio of Treasury bonds. You can easily change your allocation between these two options, and all transactions are free. Betterment's fee is a straightforward 0.3% to 0.9%, depending on your balance. Betterment is a registered investment advisor.
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